Profile
Chris Twyman
(Mallard)
5 mentors
6 mentees
6 peers
Lifechart / Zapoints
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Lifechart Reasoning
I have spent my professional life in the technology industry with a focus on marketing. I also consider myself an entrepreneur, as I have started up two internet based companies. My lifechart shows I have had three educational peak culminating in an MBA in 2004. Professionally I have two peaks both coinciding with start-ups I have worked on.
Professional History
June 2007 - Now (1 year, 8 months)
Promotion
PROF
Full time
CEO :: Zapoint :: Brookline, Massachusetts, United States
:: Executive
Founded and raised first significant round of investment in June 2007. Zapoint has a premier advisory board and multiple revenue stream opportunities.
December 2005 - June 2007 (1 year, 7 months)
Promotion
PROF
Full time
Director :: CA :: Boston, Massachusetts, United States
:: Solutions Marketing
Responsible for CA's Governance, Risk and Compliance go-to-market strategy. This included situation analysis, marketing strategy, channel strategy and internal communications.
August 2004 - December 2005 (1 year, 5 months)
PROF
Full time
Director Product Marketing :: CA :: New York, New York, United States
:: Product Marketing
• Defined the strategic direction for their open source database product group:
o Segmentation and targeting
o Positioning
o Go-To-Market Strategy
• Recommended marketing structure and budget: including sales and pricing models for 2005 including ROI.
• Presented at many industry conferences as both Keynote and session contributor.
o Segmentation and targeting
o Positioning
o Go-To-Market Strategy
• Recommended marketing structure and budget: including sales and pricing models for 2005 including ROI.
• Presented at many industry conferences as both Keynote and session contributor.
May 2002 - August 2003 (1 year, 4 months)
Promotion
PROF
Full time
VP :: Tibco :: London, United Kingdom
:: Product Marketing
Responsible for the re-branding of the the Staffware workflow suite. This included analyst relations, go-to-market, pricing strategy and internal communications.
June 2000 - June 2002 (2 years, 1 month)
PROF
Full time
Founder :: Urban Fox :: London, United Kingdom
:: Executive
• Founded Urban Fox in 1998 as a vehicle for automating key processes in the wholesale departments of large telcos.
• Generated significant interest from prospects such as Worldcom, Cable & Wireless, AT&T and BT. All of whom could see the financial / technological benefits of the solution.
• Completed the product in 2002 (using own funds). Due to market conditions the product is currently in hibernation.
• Generated significant interest from prospects such as Worldcom, Cable & Wireless, AT&T and BT. All of whom could see the financial / technological benefits of the solution.
• Completed the product in 2002 (using own funds). Due to market conditions the product is currently in hibernation.
May 1999 - May 2002 (3 years, 1 month)
Promotion
PROF
Full time
Director EMEA :: Sybase :: London, United Kingdom
:: Product Marketing
• Specified and managed the development of a new eCRM product which merged Portal and Business Intelligence technology with communications applications:
o Workflow / Process (Order management, Billing, Trouble ticketing)
o Software platform (J2EE Application Server, Datawarehouse, Tibco Bus)
• Built product awareness and developed beta customers for the CeBS eCRM product in order to give Sybase leverage in the telecommunications market.
• Achieved $540,000 in Sales in 2002, and was the only marketer to request a sales quota.
• Managed beta implementation of CeBS with first two customers including
o Pan – EMEA marketing activity
o Project management
o Return on investment studies
o Proof of concept work
o Proposal preparation
o Closing the deal.
o Workflow / Process (Order management, Billing, Trouble ticketing)
o Software platform (J2EE Application Server, Datawarehouse, Tibco Bus)
• Built product awareness and developed beta customers for the CeBS eCRM product in order to give Sybase leverage in the telecommunications market.
• Achieved $540,000 in Sales in 2002, and was the only marketer to request a sales quota.
• Managed beta implementation of CeBS with first two customers including
o Pan – EMEA marketing activity
o Project management
o Return on investment studies
o Proof of concept work
o Proposal preparation
o Closing the deal.
July 1995 - May 1999 (3 years, 11 months)
PROF
Full time
Business Solutions Manager :: Telstra :: London, United Kingdom
:: marketing
• Implemented a new Siebel CRM and Kenan Billing strategy in Europe as marketing lead of a multi-disciplinary team
• Branded the sales approach to differentiate Telstra as a provider of solutions rather than piped services.
• Designed and implemented an awareness and customer satisfaction tool to measure communications with top 100 customers. Achieved greater than 95% customer satisfaction and revenue growth in target segment of 15%, improving prior growth rate by 4 percentage points.
• Branded the sales approach to differentiate Telstra as a provider of solutions rather than piped services.
• Designed and implemented an awareness and customer satisfaction tool to measure communications with top 100 customers. Achieved greater than 95% customer satisfaction and revenue growth in target segment of 15%, improving prior growth rate by 4 percentage points.
Educational History
August 2003 - August 2004 (1 year, 1 month)
EDU
MBA :: Hult International Business School :: Cambridge, Massachusetts, United States
Graduated with Distinction
September 1997 - July 1998 (11 months)
EDU
MA Marketing :: Guildhall :: London, Outside US, United Kingdom
Focus on international marketing strategy
September 1992 - July 1995 (2 years, 11 months)
EDU
B.Sc Civil Engineering and Quantity Surveying :: University of Wolverhampton :: Wolverhampton, Outside US, United Kingdom
Focus on large and complex international civil projects
Personal History
September 2005 - April 2006 (8 months)
PERS
Boston Marathon
Completed in 4 hours and 35 mins
Tags:
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